Understanding Repeat Customers
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RXA Case Study: Understanding Repeat Customers

The RXA Case Study series seeks to illustrate the types of challenges our clients face, as well as the paths we take to meet their needs....
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Machine Learning
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What Is Machine Learning?

Machine learning. Business and tech spheres are inundated with this buzzword that is thrown around with the intent of driving forward concepts and ideas, but they...
Adobe Tags Observepoint
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Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...
Growth Marketing Faq
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Growth Marketing FAQ

What is Growth Marketing? Growth marketing is the collection of technology and processes that activate customer data to deliver a net increase in an organization’s customer...
Cookies
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How the Loss of Cookies Will Change Digital Advertising Analytics and What to Do About It Now

The digital ad sphere is about to change drastically. With privacy and user protection in the spotlight, Apple and Google are both in the process of...
Moving Data
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Python x Snowflake Multithreaded Data Upload

Working with SSO and Splitting Large Zip Files The information available to measure marketing effectiveness and measure the impact of short- and long-term effect of marketing...
Growth Marketing Data Optimization
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Media Mix Modeling – Strategies for Success

Growth Marketing Data Optimization and activation As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs, the RXA team (RXA.IO) helps deliver to...
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