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Python x Snowflake Multithreaded Data Upload

Working with SSO and Splitting Large Zip Files  Python allows for fast processing of large datasets. Snowflake is great for data storage and access. But getting 2.1GB compressed (41GB uncompressed)...
The forest
Data Science

How RXA works: a case study in website tagging

  We love to use this space to talk about our thoughts on data science, but Team RXA is so much more than talk. We’re also...
Debt Settlement Hero
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An Organized Approach to QA Documentation

QA can be very tedious. If you’ve been at it for a while, you’ve had more than one of those “what did I just do?” moments....
Finding The Story In The Data
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Finding the Story in the Data

While everything we do at RXA we do as a team, a team is by definition a set of individuals who come together for a common...
Machine Learning
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What Is Machine Learning?

Machine learning. Business and tech spheres are inundated with this buzzword that is thrown around with the intent of driving forward concepts and ideas, but they...
Adobe Tags Observepoint
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Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...
Moving Data
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Python x Snowflake Multithreaded Data Upload

By: Jess Brown, RXA Data Engineer Working with SSO and Splitting Large Zip Files The information available to measure marketing effectiveness and measure the impact of...
Growth Marketing Data Optimization
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Media Mix Modeling – Strategies for Success

By Harrison Kane, Data Scientist at RXA Growth Marketing Data Optimization and activation As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs,...

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