Data Science

Finding the Story in the Data

While everything we do at RXA we do as a team, a team is by definition a set of individuals who come together for a common...
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What Is Machine Learning?

Machine learning. Business and tech spheres are inundated with this buzzword that is thrown around with the intent of driving forward concepts and ideas, but they...
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Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...
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Python x Snowflake Multithreaded Data Upload

By: Jess Brown, RXA Data Engineer Working with SSO and Splitting Large Zip Files The information available to measure marketing effectiveness and measure the impact of...
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Media Mix Modeling – Strategies for Success

By Harrison Kane, Data Scientist at RXA Growth Marketing Data Optimization and activation As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs,...
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