Finding The Story In The Data
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Finding the Story in the Data

While everything we do at RXA we do as a team, a team is by definition a set of individuals who come together for a common...
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Using Domo Gauge Cards
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Using Domo Gauge Cards

If this isn’t value you want, you either need to filter the card on one of the accounts and build two cards to show the value...
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The Reasons Your Organization is Avoiding Digital Analytics QA

Nobody with any experience in the digital space will argue against the importance of a strong QA process. We’ve all seen the results of skipping digital...
Green Code
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What is Digital Analytics and Why It’s Important

“What do you do for a living?” I get asked this question frequently, and I sometimes find it a daunting task to explain. If I had...
Rain
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The RXA Google Analytics Forecast App

You know the scenario: you’re scrolling through Facebook, and out of the corner of your eye you see that pair of sneakers that you were looking...
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Organizing Your Data at Home and in the Office

  The sheer amount of data we deal with on a daily basis can seem overwhelming. From documents to metrics info to email, if you’re not...
Businessman Hand Working With Modern Technology And Digital Layer Effect As Business Strategy Concept
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Backyard Industry Digital Benchmarks

When you’re evaluating your digital presence, a recurring concern is always, “how does that stack up against the industry’s {insert any metric here}?” We all want...
Digital Analytics Consultant
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Finding the Right Digital Analytics Consultant for Your Business

  Many companies are new to digital analytics; this is why they need an analyst to begin with. Because of this, it’s not hard for someone who...
Machine Learning
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What Is Machine Learning?

Machine learning. Business and tech spheres are inundated with this buzzword that is thrown around with the intent of driving forward concepts and ideas, but they...
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Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...
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