RXA has worked with automotive and OEM suppliers on a variety of projects to facilitate a deep connection with the consumer.
Automatically parse through millions of online comments and reviews to quickly identify potential product defects.
Understand media spend and leverage all internal, external, online, and offline data to understand each touchpoint’s attribution to the bottom line.
Create dashboards that act as the single source of truth for performance and KPI reporting to better understand business performance.
An automotive parts manufacturer needed a way to find customer complaints that would suggest a product defect in order to identify product issues quickly. They engaged RXA’s VoCx solution to search the internet for customer complaints and the company found a comment from an ambiguous forum, linked directly to it and interacted with the customer.
The interaction led to identifying a product defect, which a team of engineers duplicated, and the company addressed the issue months before a costly recall would have been issued.
Optimized media mix for same media budget yields 28% average increased leads per dealer per month
Optimized media mix for upper quartile media budgets yields 50%+ average increased leads per dealer per month
Largest volume automotive brand sells through thousands of independently-owned dealerships. Harness, analyze, optimize and align allocation of media mix of both co-op and independent channel partner budget for maximum ROI benefit of all at same media spend.
RXA's GMI Platform leverages OEM sales data, dealership CRM data, offline and online campaign data to develop unique multi-level approach to attribution. This resulted in greater ROI on recommended media mix spend across each of 3000 dealers. Dashboards for dealership media manager display optimal media mix vs. prior with anticipated results for growth in leads, sales, gross profit. Dealer can model his/her own supplemental media mix adjustments, with adjusted anticipated results.
Increased processing rates of over 25%
A Tier 1 Automotive supplier was the source of a major industry recall across several automotive OEMs needed a near real-time, clear view of how to best optimize and manage consumers communications.
RXA partnered with the customer’s Growth Marketing Agency to processed over 10M customer communications to enable real-time customer scoring and segmentation models that recommend “next best action” solutions across email, direct mail, social media, phone and in person customer communications.
Improved understanding of customers
Enhanced consumer communication leading to better customer service and sales increase
The 49 websites managed by the customer operated with independent and non-standardized analytics. This environment did not provide a centralized, actionable and aggregated view of customer activity.
The RXA solutions team worked with the customer’s business team to identify business critical KPIs and engineered and deploy a global tagging solution to automate and unify web analytics for a wholistic, single-source-of-truth and near-real time view of their customer’s shopping activity.