Business Intelligence

Chrome Console Tips

Sometimes QA can be very challenging. For example, if a value isn’t populating, it can be difficult to figure out the reason. Having various tools at...
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How RXA works: a case study in labor optimization

We love to use this space to talk about our thoughts on data science, but Team RXA is so much more than talk. We’re also boots...
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Digital Analytics Definitions

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more...
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Digital Analytics Continuous Improvement Process

The digital analytics continuous improvement process revolves primarily around two steps – measurement and improvement – but before you can get there, you’ll need to tackle...
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Setting And Passing Form Values With A Cookie In Adobe DTM

When dealing with form submissions, sometimes you’ll encounter a situation where you need to capture a value from the form, and store it for retrieval and...
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The Reasons Your Organization is Avoiding Digital Analytics QA

Nobody with any experience in the digital space will argue against the importance of a strong QA process. We’ve all seen the results of skipping digital...
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What is Digital Analytics and Why It’s Important

“What do you do for a living?” I get asked this question frequently, and I sometimes find it a daunting task to explain. If I had...
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The RXA Google Analytics Forecast App

You know the scenario: you’re scrolling through Facebook, and out of the corner of your eye you see that pair of sneakers that you were looking...
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Organizing Your Data at Home and in the Office

  The sheer amount of data we deal with on a daily basis can seem overwhelming. From documents to metrics info to email, if you’re not...
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Backyard Industry Digital Benchmarks

When you’re evaluating your digital presence, a recurring concern is always, “how does that stack up against the industry’s {insert any metric here}?” We all want...
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