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Digital Analyst
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A Day in the Life of A Digital Analyst

While everything we do at RXA we do as a team, a team is by definition a set of individuals who come together for a common...
Staying Motivated In Digital Analytics
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Staying Motivated In Digital Analytics

Whether you are a digital analyst handing out valuable insights or an implementation specialist bringing all the pieces together, you have probably reached a point at...
Customers
All BlogsBusiness IntelligenceGrowth Marketing

Top Techniques to Understand Your Customers

Understanding your customers is an essential part of building a successful growth marketing strategy, yet it is often overlooked. Why? Because customers are complex and making...
Ga 360
Business Intelligence

Course Review: Getting Started With Google Analytics 360

Many enterprise companies use Google Analytics 360 (GA360) to go beyond the insights offered by the standard Google Analytics platform, though it can be challenging to...
Chrome Console Tips
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Chrome Console Tips

Sometimes QA can be very challenging. For example, if a value isn’t populating, it can be difficult to figure out the reason. Having various tools at...
Tire Case Study
All BlogsBusiness IntelligenceGrowth Marketing

How RXA works: a case study in labor optimization

We love to use this space to talk about our thoughts on data science, but Team RXA is so much more than talk. We’re also boots...
Digital Analytics Definitions
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Digital Analytics Definitions

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more...
Digital Analytics
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Digital Analytics Continuous Improvement Process

The digital analytics continuous improvement process revolves primarily around two steps – measurement and improvement – but before you can get there, you’ll need to tackle...
Data
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Setting And Passing Form Values With A Cookie In Adobe DTM

When dealing with form submissions, sometimes you’ll encounter a situation where you need to capture a value from the form, and store it for retrieval and...
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