Agencies Hero
AGENCIES

Optimize Your
Business​.

RXA has worked with agencies on a variety of projects to understand consumer behavior and optimize revenue.

Industry Solutions

Gauge

Gauge
Performance​

Partner with RXA to offer our Media Optimization solutions to your customers, with RXA’s full support in implementation​.

Revenue Stream​

Add a New
Revenue Stream​

Understand consumer behavior and segment consumers using applied AI in order to most efficiently reach the right consumers at the right time​.

Customer Lifecycle

Manage the
Customer Lifecycle​

Create dashboards that act as the single source of truth for performance and KPI reporting to better understand business performance​.

Agencies Case studies

Customer Lifecycle & Media Optimization
INDEPENDENT DEALERSHIPS

Customer Lifecycle & Media Optimization

  • 17% increase in profit​
  • $0 added to
    media spend​
  • 28% of media
    spend reallocated​

RXA conducted an analysis of marketing spend to determine actual return on investment by individual digital marketing channels from over 300 dealerships with over $70M in annual media spend. Utilizing a Multi-touch Attribution approach on 3.5M consumer touchpoints, the output demonstrated true incremental impact on sales and service orders, by channel, from media spending. One dealership identified:​

Customer Lifecycle
ADVERTISING & MARKETING COMMUNICATIONS AGENCY

Customer Lifecycle

How an agency partner profits from RXA solutions

  • Expanded
    offerings​
  • Sales
    support
  • Implementation support​
  • Enhance RFP responses and wins​

An advertising and marketing communications agency was looking to integrate advanced analytics solutions outside of their current offerings. By partnering with RXA, they were able to offer RXA’s solutions under their brand with full support including customer lifetime value.​

Alina Grubnyak Ziqkhi7417a Unsplash
MARKETING TECHNOLOGY COMPANY

Media Optimization

Kortx is a Multi-channel advertising agency focused on a data-driven customized and a personnel-forward approach. ​

Kortx engaged RXA because they wanted to add applied artificial intelligence horsepower to their solutions set to add differentiators to their offerings.​

Kortx and RXA devised a plan to implement a custom Multi-touch attribution marketing effectiveness measurement technique that took all of the touchpoints on the consumer journey into consideration and assigned fractional credit to each so that Kortx customers could see how much influence each channel has on a sale. RXA’s custom solution offered a more sophisticated alternative to traditional, rules-based attribution approaches, such as advancements on the first-and last-touch philosophy, which gives all the credit to the first or last marketing touchpoint before the consumer converts through a purchase, download, or any other event.​​

RXA’s custom solutions has been integrated into Kortx’s day to day business and sales process creating differentiators and custom outputsfor each of Kortx’s customers resulting in higher customer satisfaction and over double-digit percent business development growth.​

Ready to Get Started?