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What Is Machine Learning?

Machine learning. Business and tech spheres are inundated with this buzzword that is thrown around with the intent of driving forward concepts and ideas, but they...
Adobe Tags Observepoint
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Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...
Moving Data
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Python x Snowflake Multithreaded Data Upload

Working with SSO and Splitting Large Zip Files The information available to measure marketing effectiveness and measure the impact of short- and long-term effect of marketing...
Growth Marketing Data Optimization
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Media Mix Modeling – Strategies for Success

Growth Marketing Data Optimization and activation As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs, the RXA team (RXA.IO) helps deliver to...
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