Digital analytics

Digital Analytics Definitions

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more...
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Digital Analytics Continuous Improvement Process

The digital analytics continuous improvement process revolves primarily around two steps – measurement and improvement – but before you can get there, you’ll need to tackle...
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The RXA Google Analytics Forecast App

You know the scenario: you’re scrolling through Facebook, and out of the corner of your eye you see that pair of sneakers that you were looking...
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Backyard Industry Digital Benchmarks

When you’re evaluating your digital presence, a recurring concern is always, “how does that stack up against the industry’s {insert any metric here}?” We all want...
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Finding the Right Digital Analytics Consultant for Your Business

  Many companies are new to digital analytics; this is why they need an analyst to begin with. Because of this, it’s not hard for someone who...
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Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...
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