The RXA Case Study series seeks to illustrate the types of challenges our clients face, as well as the paths we take to meet their needs....

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more...

The digital analytics continuous improvement process revolves primarily around two steps – measurement and improvement – but before you can get there, you’ll need to tackle...

You know the scenario: you’re scrolling through Facebook, and out of the corner of your eye you see that pair of sneakers that you were looking...

When you’re evaluating your digital presence, a recurring concern is always, “how does that stack up against the industry’s {insert any metric here}?” We all want...

  Many companies are new to digital analytics; this is why they need an analyst to begin with. Because of this, it’s not hard for someone who...

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...