Data collection

Digital Analytics Continuous Improvement Process

The digital analytics continuous improvement process revolves primarily around two steps – measurement and improvement – but before you can get there, you’ll need to tackle...
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Setting And Passing Form Values With A Cookie In Adobe DTM

When dealing with form submissions, sometimes you’ll encounter a situation where you need to capture a value from the form, and store it for retrieval and...
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What is Digital Analytics and Why It’s Important

“What do you do for a living?” I get asked this question frequently, and I sometimes find it a daunting task to explain. If I had...
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