Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more...

You know the scenario: you’re scrolling through Facebook, and out of the corner of your eye you see that pair of sneakers that you were looking...

When you’re evaluating your digital presence, a recurring concern is always, “how does that stack up against the industry’s {insert any metric here}?” We all want...

  Many companies are new to digital analytics; this is why they need an analyst to begin with. Because of this, it’s not hard for someone who...