Kortx engaged RXA because they wanted to add applied artificial intelligence horsepower to their solutions set to add differentiators to their offerings.
Kortx and RXA devised a plan to implement a custom Multi-touch attribution marketing effectiveness measurement technique that took all of the touchpoints on the consumer journey into consideration and assigned fractional credit to each so that Kortx customers could see how much influence each channel has on a sale. RXA’s custom solution offered a more sophisticated alternative to traditional, rules-based attribution approaches, such as advancements on the first-and last-touch philosophy, which gives all the credit to the first or last marketing touchpoint before the consumer converts through a purchase, download, or any other event.
RXA’s custom solutions has been integrated into Kortx’s day to day business and sales process creating differentiators and custom outputsfor each of Kortx’s customers resulting in higher customer satisfaction and over double-digit percent business development growth.