Marketing Dashboard Examples
Media Spend Optimizer
RXA helped a marketing department optimize their spend for franchise locations. The RXA team built a dashboard that includes several Domo cards and a custom application to display optimal media spend levels. Users can select from a list of franchise locations, adjust Search, Display, and Social spend, and explore various outcomes for the selection, including number of leads, sales, and cost per lead.
Multi-Touch Attribution – Social
The RXA team built a dashboard to help an automotive company associate social media activity with generated leads and sales. The company now uses the dashboard to understand appropriate media spend levels and placement in order to maximize leads per click, cost per click, and cost per lead KPIs.
Multi-Touch Attribution – Lead Generation
RXA helped a mortgage company understand where leads are being generated. To do so, they built a dashboard that reports lead generation over time, spend over time, and breaks down individual channel performance.