Jason Harper

Bad Data

Bad Data Means Bad Models

Ecommerce data is growing exponentially. The latest push is driven by the effects of the pandemic, but we have been on this path for a long...
The forest

How RXA works: a case study in website tagging

  We love to use this space to talk about our thoughts on data science, but Team RXA is so much more than talk. We’re also...
Digital Analyst

A Day in the Life of A Digital Analyst

While everything we do at RXA we do as a team, a team is by definition a set of individuals who come together for a common...
Debt Settlement Hero

An Organized Approach to QA Documentation

QA can be very tedious. If you’ve been at it for a while, you’ve had more than one of those “what did I just do?” moments....
Staying Motivated In Digital Analytics

Staying Motivated In Digital Analytics

Whether you are a digital analyst handing out valuable insights or an implementation specialist bringing all the pieces together, you have probably reached a point at...
Tire Case Study

How RXA works: a case study in labor optimization

We love to use this space to talk about our thoughts on data science, but Team RXA is so much more than talk. We’re also boots...
Finding The Story In The Data

Finding the Story in the Data

While everything we do at RXA we do as a team, a team is by definition a set of individuals who come together for a common...
Digital Analytics Definitions

Digital Analytics Definitions

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more...
Data

Setting And Passing Form Values With A Cookie In Adobe DTM

When dealing with form submissions, sometimes you’ll encounter a situation where you need to capture a value from the form, and store it for retrieval and...
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