Quality assurance (QA)

The Reasons Your Organization is Avoiding Digital Analytics QA

Nobody with any experience in the digital space will argue against the importance of a strong QA process. We’ve all seen the results of skipping digital...
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What is Digital Analytics and Why It’s Important

“What do you do for a living?” I get asked this question frequently, and I sometimes find it a daunting task to explain. If I had...
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Finding the Right Digital Analytics Consultant for Your Business

  Many companies are new to digital analytics; this is why they need an analyst to begin with. Because of this, it’s not hard for someone who...
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