RXA Analytics Platform
RXA provides end-to-end data management, performance measurement and data visualization to deliver a single source for you to understand performance across the present state of your business.
Our off-the-shelf and custom machine learning and artificial intelligence applications enable predictive analytics and prescriptive solutions.
Voice of Customer NLP
- Uses natural language processing (NLP) to process large amounts of text from consumer feedback sources like social media, forums, surveys and call centers.
- Key messages and explicit customer sentiment (e.g. star ratings) prevalent in the feedback are communicated in easy-to-interpret word clouds. Detailed tables complete with verbatims and sources are also available.
- Provides accurate, timely and actionable insights culled directly from the voice of your customers.
Propensity Scoring + Theme Detection + Sentiment Analysis
- For brands using propensity scoring to segment their customer database this machine learning application adds explicit consumer sentiment and themes expressed in customer feedback to enhance the scoring algorithm.
- Enables brands to target specific products and services to the customers who will deliver the highest return.
Using a combination of machine learning applications and data visualization, we arm you with the information needed to ensure optimal staffing levels and minimize gaps in coverage and under-utilization of resources.
- Decrease labor costs
- Increase customer satisfaction
- Increase employee retention