About RXA

Listen to RXA Founder Jason Harper on the Performance Delivered podcast!

With AI, machine learning, and big data, companies have more information than ever on their customers. But, says Jason Harper, too many companies collect data for the sake of collecting data. They’re not analyzing it effectively, which means they can’t use it to guide business decisions.

Jason, CEO of data science company RXA, shares how you can get clarity on how to determine what data is important… and the latest technology you can use to make sure your data actually has value.

We also discuss…

  • A shocking fact about data collection and analysis
  • What you must do to use analytics to increase marketing ROI
  • A new way to collect – and distill – customer feedback
  • The unexpected ways AI has changed the face of data collection
  • And more

RXA Leadership Team

    Jason Harper
    Founder / Chief Executive Officer

    Data Scientist. Storyteller. Guide. Over the past 20 years, Jason has helped usher in the era of big data and analytics we are living in today. Examples of his work can be found in the WSJ, MIT Technology Review and more.

      Jonathan Prantner
      Co-Founder / Chief Analytics Officer

      Teacher. Innovator. Wizard behind the curtain. Jonathan’s approach to applied mathematics has pushed analytics to the limits for over 2 decades. A celebrated thought-leader and recipient of multiple data science patents.

      Jon Kuznicki

      Chief Operating Officer

      Heather Reed

      SVP, Customer Analytics

      Jeff Doak

      EVP, Data Engineering

      Chris Brogan

      SVP, Data Science

      Patrick Negron

      SVP, Data Science

      Joon Shin

      Data Scientist

      RXA works with the leading data science platforms and tools available today.

      While we work with several of the leading providers, we have chosen to partner with those we consider the best. Domo is our preferred data and visualization platform, and we are a Domo Certified Agency Partner.

      We have also partnered with Alteryx to assist our customers in empowering their own citizen data scientists. Alteryx makes data science simple.

      RXA is proud to be a member of the Google Cloud Platform Startup Program, AWS Activate, Ann Arbor SPARK and Angell Hall Capital Partners.


      Our Core Values


      We care about ourselves, our families and our communities. We support and encourage our co-workers’ personal and professional development. We do this through beneficial feedback, reality checks, and even supportive humor. We listen and show understanding when team members share their personal ups and downs and we respect their confidences and privacy. We extend our caring into the community-at-large by offering personal time and resources to those in need.


      We are all members of team RXA. We seek help when we need it. We support each other without hesitation or complaint. We win as one, and we fall as one. We build relationships with one another and seek opportunities to help each other succeed. We are open to feedback and encourage others to question our methods, offer their skills and create an environment of open collaboration and shared credit. The team. The team. The team.


      We are sincere in our words and in our actions. We are experts at what we do, and we are comfortable that we will never stop learning. We are authentic with each other, with our families, with our clients and with our prospects. We do not accept politics.


      We are all explorers. We are never satisfied, and we will never stop improving and looking for new problems to solve. We are free to question everything and everyone.


      We unambiguously accept responsibility for our problems or mistakes and accept and share realistic credit for successes. We communicate expectations clearly, are transparent in our decision-making and hold others accountable for their actions. We keep our promises and commitments. We challenge behavior that conflicts with RXA’s values and act with the highest ethical standards in dealing with internal and external customers.


      We applaud effort, but reward results. We recognize that value is created when our products and services are delivered and clients are delighted. We move our products from beta to production. We deliver finished goods to our customers. When we help each other, we take initiative and see things through to completion. We have a shared sense of ownership, and celebrate crossing finish lines.

      Want to discover how machine learning can help your business?

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