Whether you are a digital analyst handing out valuable insights or an implementation specialist bringing all the pieces together, you have probably reached a point at...

Understanding your customers is an essential part of building a successful growth marketing strategy, yet it is often overlooked. Why? Because customers are complex and making...

Many enterprise companies use Google Analytics 360 (GA360) to go beyond the insights offered by the standard Google Analytics platform, though it can be challenging to...

We love to use this space to talk about our thoughts on data science, but Team RXA is so much more than talk. We’re also boots...

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more...

The digital analytics continuous improvement process revolves primarily around two steps – measurement and improvement – but before you can get there, you’ll need to tackle...

When dealing with form submissions, sometimes you’ll encounter a situation where you need to capture a value from the form, and store it for retrieval and...

Nobody with any experience in the digital space will argue against the importance of a strong QA process. We’ve all seen the results of skipping digital...

“What do you do for a living?” I get asked this question frequently, and I sometimes find it a daunting task to explain. If I had...