Nobody with any experience in the digital space will argue against the importance of a strong QA process. We’ve all seen the results of skipping digital...

“What do you do for a living?” I get asked this question frequently, and I sometimes find it a daunting task to explain. If I had...

You know the scenario: you’re scrolling through Facebook, and out of the corner of your eye you see that pair of sneakers that you were looking...

  The sheer amount of data we deal with on a daily basis can seem overwhelming. From documents to metrics info to email, if you’re not...

When you’re evaluating your digital presence, a recurring concern is always, “how does that stack up against the industry’s {insert any metric here}?” We all want...

  Many companies are new to digital analytics; this is why they need an analyst to begin with. Because of this, it’s not hard for someone who...

Machine learning. Business and tech spheres are inundated with this buzzword that is thrown around with the intent of driving forward concepts and ideas, but they...

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...

What is Growth Marketing? Growth marketing is the collection of technology and processes that activate customer data to deliver a net increase in an organization’s customer...