Anna Banks Headshot

Anna Banks | Careers in Marketing Analytics

Listen to the full episode on marketing data and analytics below, or wherever you listen to podcasts! The Real Intelligence team spoke with Anna Banks, SVP, Personalization...
All Blogs
Business Intelligence
Data Science
Growth Marketing
Real Intelligence Podcast
Digital Analytics Consultant
All Blogs

Finding the Right Digital Analytics Consultant for Your Business

  Many companies are new to digital analytics; this is why they need an analyst to begin with. Because of this, it’s not hard for someone who...
Machine Learning
All BlogsData Science

What Is Machine Learning?

Machine learning. Business and tech spheres are inundated with this buzzword that is thrown around with the intent of driving forward concepts and ideas, but they...
Adobe Tags Observepoint
All BlogsData Science

Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part...
Growth Marketing Faq
All BlogsGrowth Marketing

Growth Marketing FAQ

What is Growth Marketing? Growth marketing is the collection of technology and processes that activate customer data to deliver a net increase in an organization’s customer...
All BlogsGrowth Marketing

How the Loss of Cookies Will Change Digital Advertising Analytics and What to Do About It Now

The digital ad sphere is about to change drastically. With privacy and user protection in the spotlight, Apple and Google are both in the process of...
Moving Data
All BlogsData Science

Python x Snowflake Multithreaded Data Upload

Working with SSO and Splitting Large Zip Files The information available to measure marketing effectiveness and measure the impact of short- and long-term effect of marketing...
Growth Marketing Data Optimization
All BlogsData Science

Media Mix Modeling – Strategies for Success

Growth Marketing Data Optimization and activation As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs, the RXA team (RXA.IO) helps deliver to...
1 6 7 8

Ready to Get Started?