Anna Schultz

Cookies

How the Loss of Cookies Will Change Digital Advertising Analytics and What to Do About It Now

by: Jonathan Prantner, Chief Analytics Officer and Co-founder of RXA   The digital ad sphere is about to change drastically. With privacy and user protection in...
Moving Data

Python x Snowflake Multithreaded Data Upload

By: Jess Brown, RXA Data Engineer Working with SSO and Splitting Large Zip Files The information available to measure marketing effectiveness and measure the impact of...
Growth Marketing Data Optimization

Media Mix Modeling – Strategies for Success

By Harrison Kane, Data Scientist at RXA Growth Marketing Data Optimization and activation As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs,...