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How the Loss of Cookies Will Change Digital Advertising Analytics and What to Do About It Now
by: Jonathan Prantner, Chief Analytics Officer and Co-founder of RXA The digital ad sphere is about to change drastically. With privacy and user protection in...
Python x Snowflake Multithreaded Data Upload
By: Jess Brown, RXA Data Engineer Working with SSO and Splitting Large Zip Files The information available to measure marketing effectiveness and measure the impact of...
Media Mix Modeling – Strategies for Success
By Harrison Kane, Data Scientist at RXA Growth Marketing Data Optimization and activation As advertisers and agencies evolve into Growth Marketing and data optimization-driven marketing programs,...